By Sid Owsley
These days, anyone can create a website. It’s as easy as a few clicks and entering your credit card number. But more difficult actually to get people to visit it. For e-commerce websites it’s especially important to have the right e-commerce SEO tweaks.
Your website is your businesses “storefront” on the internet. Yet, a storefront won’t do you much good unless you can turn passersby into paying customers.
That is why generating web traffic needs to be one of the top priorities on your list.
Building continuous and productive web traffic is a real challenge. No matter what kind of online business you’re promoting. A lot of small business owners get obsessed with their site’s analytics.
They obsess over knowing:
- How many people visit your website every day?
- Is your web traffic increasing?
- Are more people landing on your web pages and liking what they see?
- How much time does an average visitor spend on your site?
But the answers to these questions will only take you so far.
One of the first things you have to realize is that it’s not enough to bring people to the website. Driving much traffic means little if it doesn’t convert. You want customers, not traffic. That means you need the right people to visit your website.
So, how can you increase your web traffic?
While at first, this may seem to be a daunting question; it is not difficult after you understand how it works.
Here are seven e-commerce SEO tweaks that will drive more traffic to your site.
1. Audit Site for 404s & Redirect
I’m sure you’re already familiar with the big screen that tells you that the page you asked for isn’t available.
Having 404 redirect pages on your site can be a big annoyance for your visitors. But it’s also a surefire way to trigger headaches for the website owner, aka – you.
You want your visitors to be able to visit all the pages they want – without any hiccups.
A 404 screen can stop anyone in their tracks and can drive people away from your site. For you, it could mean one less sale. Yet, things can get a lot worse.
Having 404s can make your website drop in ranking among search engine results. Remember search engine bots crawl your web pages often. If your web page generates a 404 report, you can on Google dropping your rankings.
With a large website, it could get difficult to know if there is a web page showing a 404 error or redirect.
Don’t worry, though.
Some plugins work like search engine bots. They go through your website and show you all the errors detected from your links.
The best part about these plugins is that they make it easy to correct those errors.
Finding and fixing all 404 redirects is a surefire way to improve your search rankings.
2. Set Up Interior Links
Imagine you have a physical store.
It can sell anything you want: clothes, electronics, toys, whatever. The thing is – the store has both cheap and expensive products on offer.
As a store owner or manager, what do you place on your windows?
Your most attractive products (like popular cell phones or a beautiful dress)? Or promotions, offers, and discounts?
You would fill the windows with the products that attracted the most customers.
The same happens to your website.
You have a killer landing page and even other pages that tend to get a lot of visitors. Like a listing for a popular product, viral content, or even the pages that show up the most on Google.
These are pages that drive the most traffic to your site.
So, you need to look at them as an asset.
The thing is that you have pages that get way more visitors. You want to drive that traffic to the pages that generate the most conversions.
It can be to your:
- micro offers
- cheaper products
- best converting pages
- or generally, the pages where most users do what you want them
The action step here is to set up internal links on your high traffic pages.
Find which pages have the most amount of visitors and use those pages as a launching pad.
Use internal links to send people to a page where you can convert them from a visitor into a paying customer.
Interior links are your friends.
Use your most visited pages to drive traffic to your highest-converting ones!
3. Find The Business Segment That Fits Your Audience
Segmenting your business, or niching down, is crucial when you want to expand.
It also will help you increase the ROI generated by your website.
The purpose of business segmentation is to divide your business into many categories. Each of these then fit the different markets you cover.
Imagine you have an online store with electronic devices. You may segment it into watches, cell phones, headphones, and other categories.
Many of those products target different audiences.
You can use your best segments to generate more links and get the word out there about your website.
This in turn will increase your web traffic.
None of this will be possible if you’re aren’t targeting the ideal prospects for your business.
Having the right E-commerce SEO tweaks will help you target the right prospects for your business.
4. Conduct A Tech SEO Audit
We have already talked about making sure that your website is 404 redirects free. Yet, a full tech audit goes a bit deeper. Such audits are about evaluating your site’s ability to rank on the most popular search engines.
For one, this gives you an idea of how easy it is to get to your website. It also helps you know the changes you need to make to improve your web traffic.
You can also compare your site to those of your competitors. Doing this will give you a reasonable estimate of what’s the potential is in your industry.
To run an audit, you need to be aware of everything that E-commerce SEO encompasses. This means you need to check everything from loading times to structured data.
A proper tech audit will give you a full picture of how the user experience is when navigating your pages.
That way, you can analyze variables like loading times, pages that aren’t indexed, and of course, 404 errors.
5. Optimize Title Tags & Meta Descriptions
Optimizing your title tags and meta descriptions is very important for E-commerce SEO. You should never fail to take advantage of meta titles and meta descriptions. Both of which communicate what your site is about to your visitors. And as they say – you only get one shot at a first impression.
That’s your chance to advertise your website through the search results themselves.
Many website developers use “clickbait” titles and descriptions. This is a mistake.
There’s a better strategy you can apply to get much better results than what a click-bait headline can get you.
Optimizing your titles and descriptions is the best way to attract organic traffic.
By organic traffic we mean the traffic that’s interested in what you’re offering and are searching for it.
Using clickbait titles to drive traffic to your site will not work.
Most of those visitors will bounce after seeing your content. You need the right call to action that will appeal to your users’ real need. This of course needs to be something that addresses their pain points.
If you run a knitting supplies web shop , this title would be clickbait. “How to Make a Million Dollars Knitting at Home in Your Spare Time.”
It also doesn’t address the pain points of your target audience.
If your title says “How To Improve Knitting Speed [For Free!]”, you can both attract more visitors. It would also attract the type of web traffic that will result in more website conversions.
By the way, did you notice the brackets in the title?
Adding a bracket to your title tags will increase your visitor count for as much as 18%.
That’s something you need to consider for sure.
6. 60-70 Characters for the Win
Not too much nor too little is the way to happiness, or that’s what Buddha might have said if he were into SEO. More often than not, that saying turns out to be true.
When you’re improving your title for search engines, try to keep it between 60 and 70 characters. Anything longer will get truncated by Goole and the other search engines.
It also provides enough room to create an attention-grabbing title.
The most critical part for the success of your title tag is your keywords. Using between 60 and 70 characters lets you make sure that the keyword is easy to spot.
It’s crucial to place it in your title tag, but it doesn’t end there. We take for granted many things, and one of them is that we read from left to right.
Where are we going with that?
Another trick is to place your keywords as far to the left as you can!
Make sure prospects see that your site fits what they’re looking for right at this moment.
Doing that before they notice your competition offers the same is what E-commerce SEO is all about.
7. Outreach is Key
Cooperation is vital for many things. Networking has always been one of the best ways to build your business.
Most business gurus tell you to meet people and establish relationships so you can grow.
The internet is no exception!
There are no real reasons for you not to reach out to other website owners and build relationships. You can contact those websites that offer similar goods and services to what you have. Or even sites whose products can complement what you have listed!
That leads to fascinating strategies, like getting your links on their websites. So some of their traffic makes it over to your site, and you can do the same for them.
Referral links are also a great way to advertise your website in someone else’s pages.
You can offer discounts to people who access your links on someone else’s site. Doing this increases the number of visitors coming from the links in other people’s websites.
Networking is crucial for all businesses, and the internet takes it to the next level.
Why should competition be harmful when everyone can enjoy it.
We know getting the right web traffic can seem complicated at first. You could have many visitors coming your way, but a high bounce rate. It’s time to take things up a level with some E-commerce SEO tweaks that will keep people on your site longer and move them to action.
Gaining web traffic is one of the best ways to increase the profitability of your website. The best part is that there are different means to achieve that goal.
The possibilities are endless. We’ve only scratched the surface here. The best part is that, if you’re consistent and dedicated, your efforts can pay big dividends in the end.
If you’ve read this far, you’ve started coming up with different ways to improve your web traffic. The key is taking massive action now. Experiment, see what works, and don’t be afraid to try new things.
If you want to know more about how you can put in place the right E-commerce SEO tweaks to get the best results, make sure to sign up with us!
We’re here to be your partner in this journey.